Fractional COO · Builder · Systems thinker

I make complicated organizations work better.

I step inside the work, find what is slowing it down, and build the people systems, workflows, automations, and tools that move it forward.

Useful change, built with you.

Selected work

The work is the proof.

I build my own products and use the same practical, hands-on approach inside client organizations.

01 / Product
Jibletto

Carrier verification with its sources shown.

Jibletto lets you check a carrier and see exactly what could be verified, where every fact came from, and where registries disagree. No opaque trust score or proprietary safe-or-unsafe verdict.

Visit Jibletto
02 / Product
selfsame

You. The one thing that can't be faked.

Selfsame reads your own AI chat history and writes a short, honest profile of how you work. You send it as one link. Only patterns that repeat and survive independent checks make it into the profile.

Fictional dog-groomer booking assistant concept
03 / Web assistantConcept example

A website that can help, not just sit there.

This fictional dog-groomer assistant answers questions and moves a customer toward a real booking. The same approach can qualify leads, guide clients, collect information, or support staff.

04 / Automated workflowCommon business need

From new inquiry to ready-to-start client.

Many businesses generate interest, then rely on inboxes, memory, and manual follow-up to turn it into revenue. This example creates one reliable path from first contact to onboarding.

  • Every inquiry is captured and assigned
  • Follow-ups happen automatically
  • The team can see what is waiting and who owns it
01InquiryForm, email, referral
02QualifyFit, need, urgency
03ProposalScope and approval
04OnboardTasks, files, kickoff
05Follow upProgress and next step
Kareen McKinnon

Kareen McKinnon

What I do

Senior operational capacity, exactly where it is needed.

I can lead the whole operating picture or solve a focused systems problem.

01

Fractional COO

Embedded operational leadership for organizations growing, changing, or carrying too much complexity.

02

Workflow automation

Connect the tools you already use, remove repetitive work, and make handoffs reliable.

03

AI web assistants

Customer-facing assistants that answer, qualify, book, and guide instead of merely chatting.

04

Operational optimization

Clear ownership, useful reporting, practical processes, and stronger operating rhythms.

Who it is for

Your plans have outgrown the way the work gets done.

You do not need another person standing outside the business describing the problem. You need someone who can get inside it and build the fix.

01

The founder or executive director has become the operating system.

02

Growth has exposed gaps in ownership, reporting, and follow-through.

03

A leadership or staffing transition has left critical work without a clear home.

04

You know AI and automation could help, but need someone to make it practical.

How I work

01

See the whole system

People, money, priorities, tools, and decisions. The friction usually sits between them.

02

Fix what matters first

We make the highest-value work clearer and more reliable before adding complexity.

03

Leave capability behind

The system should work for your team, not make your team dependent on me.

LET'S TALK · LET'S TALK ·

Kali Advisory

What should already be working better?

Tell me where the friction is. I will tell you how I would approach it, and whether I am the right person to help.

Start a conversation